Earn an IIT Patna certificate, recognized for expertise in Go-to-Market (GTM) strategies, product marketing, and customer engagement.
Master GTM execution, product launch strategies, monetization models, and analytics-driven marketing.
Work on real-world GTM case studies, customer segmentation, and product positioning strategies.
Gain expertise in data-driven marketing, hyperlocalization, and revenue optimization.
Learn directly from seasoned product marketers, business strategists, and growth experts.
Prepare for roles like GTM Strategist, Product Marketing Manager, and Business Strategy Consultant.
"With India's workforce projected to grow by 23% in digital and emerging tech roles by 2026, the need for industry-aligned upskilling has never been greater. At IIT Patna, we are dedicated to empowering professionals with industry-relevant expertise and globally competitive skill sets. Our collaboration with Oneros Tech integrates pedagogical excellence with real-world industry applications, ensuring participants gain pragmatic knowledge, hands-on experience, and career-defining credentials. This initiative aligns with our commitment to nation-building through skill development, in line with Bharat's vision for a digitally viksit future."
Gain the skills, knowledge, and mentorship needed to launch, position, and scale successful products using data-driven GTM strategies. Leverage market insights, AI-driven analytics, and customer segmentation to drive product adoption and business growth.
Learn how to develop and execute strategic product launches.
Use analytics, AI, and customer insights to optimize campaigns.
Understand customer segmentation, personalization, and regional adaptation strategies.
Work on real-world GTM case studies and product launch exercises.
Gain mentorship from product marketing leaders, strategists, and business experts.
Fees:
INR ₹1,49,000/-
(Flexible EMI Plans Available)
Duration:
5 Months (Weekend Course)
Learning Hours:
100
Mode:
Virtual Instructor-Led Training (VILT)
Start Date:
3 May 2025
Batch Size:
50-100 Participants
Language:
English
IIT Certification:
Yes
‘Specially designed for product managers, marketing professionals, and business strategists looking to drive growth.’
Gain expertise in Go-to-Market (GTM) strategy, product marketing, and business growth with IIT Patna's immersive professional certificate program. This 5-month weekend course provides hands-on training in monetization models, customer segmentation, product launch planning, and market positioning, enabling professionals to develop and execute data-driven GTM strategies for sustainable success in competitive markets. Through expert mentorship and real-world case studies, participants will learn to scale products effectively, optimize marketing efforts, and drive business growth with strategic execution.
Module 1: Fundamentals of GTM & PMM
Module 2: Data-Driven Marketing Strategies
Module 3: Hyperlocalization & Cultural Sensitivity
Module 4: Crafting Product Launch Plans
Apply Online: Submit the application form with basic educational and professional details.
Fee Payment: Secure your spot by paying the course fee.
Start Learning: Begin your journey with IIT Patna's immersive online program.
Founded in 2008, IIT Patna is a leader in technology, research, and world-class education, shaping tomorrow’s innovators across Engineering, Science, and Humanities.
Consistently ranked among India's top engineering institutions, placing 34th in NIRF 2024.
With a thriving incubation center, IIT Patna drives start-ups, industry collaborations, and groundbreaking research in AI, Robotics, and Sustainable Technologies.
IExperience advanced labs, research centers, and collaborative spaces designed to fuel creativity and interdisciplinary learning.
In the 2024 placement season, students secured an average package of ₹22.23 LPA, with 32 offers exceeding ₹30 LPA. IIT Patna connects talent with global industry leaders.
